What do S.I.S have to say about Sean Lawless?

I was recenlty phoned by an independent bookmaker from Scotland who said that he had just spoken to Mr Kevin Laurence Valerio Smith (In-house lawyer and Company Secretary of S.I.S) and asked Mr Smith about the letter he had received from me. He told me that Mr Smith responded as follows:

I say and believe that the above two statements are falsehoods.

If, however, Mr. Smith, you say and believe that they are true, then surely you have a moral duty to inform all Independent Bookmakers to this effect IN WRITING. But please, Mr. Smith, when you do so have due regards for the Laws of Libel.
What more can I say ........?